Equity crowdfunding United States
StartEngine
Scale equity raises with Reg CF and Reg A+.
StartEngine is a major US equity crowdfunding platform supporting both Regulation Crowdfunding and the larger Regulation A+ exemption, which lets companies raise substantially more from the general public.
It is geared toward founders who want to run bigger, more marketing-driven raises and who may return for multiple rounds. A membership program and a secondary trading venue add liquidity options for investors.
Best for
US companies planning larger or repeat public raises, including those ready to step up from Reg CF to Reg A+.
Tips & advice
- Decide early whether you need Reg A+ scale — it costs more to set up but raises the ceiling dramatically.
- Budget for paid acquisition; large public raises are won with marketing, not just community.
- Factor the equity portion of fees into your dilution model.
- Have an investor-relations plan for what could be thousands of shareholders.
Pros
- +Supports large Reg A+ raises
- +Good for repeat and scaling rounds
- +Secondary market adds investor liquidity
Cons
- −Higher setup cost for Reg A+
- −Marketing spend often required to hit big goals
- −Equity fee component adds dilution