Rewards crowdfunding Global (US-based)
Indiegogo
Flexible funding and a path from campaign to marketplace.
Indiegogo is a flexible rewards-crowdfunding platform popular with hardware, tech and design projects. Its key differentiator from Kickstarter is the option of flexible funding, where you keep what you raise even if you miss your target.
Indiegogo also runs InDemand, which lets successful campaigns keep selling after the deadline, and a marketplace that gives products a longer commercial life beyond the initial raise.
Best for
Hardware and tech products, and founders who want the option to keep funds raised below target or continue selling after the campaign ends.
Tips & advice
- Use flexible funding only if partial money is genuinely useful — backers scrutinise under-funded campaigns more harshly.
- Lean into the tech/hardware audience with detailed specs, prototypes and engineering updates.
- Plan an InDemand phase from day one so momentum does not die at the deadline.
- Localise shipping and perks — Indiegogo traffic is heavily international.
Pros
- +Flexible funding option keeps partial proceeds
- +InDemand extends sales beyond the campaign
- +Strong fit for hardware and gadgets
Cons
- −Lower average backer trust than Kickstarter
- −Flexible funding can signal weak demand
- −Discovery still requires your own marketing